The song and video debuted yesterday (credit: M&SRomford)
The record is an original called ‘It’s Not Just Another Christmas song’ and was created by staff member/singer-songwriter Jack Brooker.
It follows on from Team Romford’s song last year which reached Number 2 in the itunes chart and went viral on Tik Tok, racking up over 10 million views.
Jack, who’s a visual merchandiser at the store, is joined by colleagues and TikTok icons, Clinton and Jack, in the video alongside a special guest appearance from Terry Coldwell, who’s an original member of East 17.
The single ‘Stay Another Day’ by the boyband is the inspiration to the video.
In the video, Terry take a famous M&S Snow Globe Liqueur off the Romford shelves to find TikTok sensations, Team Romford, singing inside.
Instead of the iconic snow falling, the team sing and dance, and replicate the legendary East17 scenes, while gold leaf (a 23-carat signature ingredient in the Snow Globe Liqueurs) tumbles down.
Romford fave, M&S ambassador and Michelin starred chef Tom Kerridge, is included in the lyrics as Jack sings about “when Sharon met Tom”.
Tom was thrilled to meet Team Romford in the summer and caused member (and @loveofhuns ICON) Sharon to go “weak at the knees”! Fanning herself behind Tom, Team Romford posted the encounter on TikTok titled “When Sharon met Tom Kerridge” and saw over 63k views, prompting comments from followers such as: “you mean, when Tom Kerridge met Sharon… ??”!
Profits raised from the sale of this song will go to S.M.I.L.E which supports low income and struggling families across London and Essex with essentials such as food and clothing.
Jack Brooker said: “Last Christmas was a dream come true and I just had get the team back together for another festive hit! We all just get on so well and the more TikTok videos the do, the tighter we get as a team!
“This year, I was really excited to write verses for Clinton and Jack – customers love our dance routines and hopefully they love our voices together too. Whenever we are together people shout “look, it’s the Romford boys” – it means so much to be able to do this with my best friends!”
Original East17 band-member, Terry Coldwell, said: “What more could you want for the festive season than a bottled-up boyband from Romford?! First I turned on the Romford Christmas lights and then I became honorary Team Romford TikTok member for this special cameo!
“It’s been an absolute ball and it was amazing to dust off my famous white coat again for the video too!
When we were filming, customers stopped me to ask if I was going to be in the team’s latest TikTok – these guys are genuine celebs in the town and they are only getting bigger!
“I love M&S, I love the Snow Globe Gin Liqueurs and I love Team Romford – they really are the nicest people in the world and I wish them so much luck with the song”
M&S Romford Store Manager, Lee Spencer said: “We have a very special group of colleagues at Romford and Tikok has brought everyone even closer… no matter their age. We even had our 50-year long service colleague Liz in a video this year before she retired – she LOVED it!
“That’s the beauty of Team Romford – it’s a group of friends working hard but also having fun, it defies the norms and it’s authentic… it’s the kind of pure joy we all need on our screens! I’m so proud of Jack and every member of Team Romford… please show your support for my dream team and get downloading!”
Chief Executive Officer, Maria Quaife from S.M.I.L.E London & Essex said: “”S.M.I.L.E London & Essex are no strangers to the generosity of Marks and Spencer, we have received amazing financial support from them this year via the M&S Christmas campaign with Neighbourly.
“We are overwhelmed to be extending this partnership by working alongside them with the release on the Christmas sequel “This is Not Just Another Christmas Song”.
“Not only is it a great opportunity to be working together again but it is fabulous to see my old friend Jack Brooker have a chance to showcase his talent as a singer-singer writer – something he was passionate about back in our school days. We can’t wait to hear the new song and will be queuing to get the first download on the 12th December!”
The song and music video debuted on @mandsromford TikTok at 7am on Tuesday, 12 December, followed by @marksandspencer social channels.
It’s also available to stream and download on iTunes and Spotify.
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Tags: Music, Christmas, Havering, Romford
